March 26, 2024

Digital Campaign Coordinator

American Public Media Group St Paul, Minnesota

This position will work closely with the traffic/production teams to ensure the efficient operation of all digital ad serving platforms and implementation of client ad campaigns. Exact salary determined by experience and education related to the role, organizational compensation structure and internal equity. Position Responsibilities • Report weekly inventory for enterprise digital assets – including podcasts, livestreams, newsletters and display - by using platform dashboards and sell through information from existing insertion orders • Forecast and manage available inventory for individual campaigns by using platform dashboards and given targeting parameters • Monitor performance of campaigns against goals • Provide weekly campaign delivery updates as required by APMG clients • Produce monthly campaign delivery reports – including delivery numbers and key insights – to account executives on a timely basis and interpret results • Update monthly sales reports by using shared dashboard and data from order management software • Support the management of sales campaigns to insure all IOs/digital orders are executed accurately and in a timely manner • Drive continuous improvement by identifying areas needing improvement and carry out best practices; implement, improve and maintain best operational procedures in collaboration with the on-demand team • Stay abreast of changes to ad offerings and new developments related to ad serving technologies and on-demand metrics and effectively communicate the impacts and options related to these items to relevant stakeholders and leadership • Actively work with various internal departments as required to coordinate production of spots for on-demand advertising campaigns and other placements on brand-owned digital properties • Implement and manage the delivery of on-demand audio advertising in AdsWizz • Support Ad Ops in working collaboratively with sales team to recommend campaign modifications as required to optimize campaign performance • Assist with trafficking, QA and troubleshooting guidance on all campaigns as needed • Additional duties as assigned Required Skills, Knowledge And Abilities • Experience with one or more ad serving and order management systems • Experience interacting directly with advertising clients and sales teams • Solid understanding of digital campaign metrics • Familiarity with online advertising principles, IAB standards, and ad serving technologies • Understanding of digital programmatic advertising, including familiarity with DSPs and their restrictions, capabilities and limitations • Excellent verbal and written communication skills • Must be a problem-solver and team player • Strong organizational skills • Driven to stay current with changes in the on-demand audio and digital advertising industry • Demonstrated time management skills • Ability to quickly learn and master new systems • Strong analytical problem solving skills Preferred Skills And Experience • Familiarity with digital audio, including podcasting and live streaming • Proficiency in Microsoft Word, Powerpoint and Excel • Experience with Adobe Photoshop and Illustrator • Experience with the following ad serving systems: AdsWizz, Google Ad Manager, Megaphone etc.

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