Digital Campaign Manager - Lafayette Media Group

This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling. **Responsibilities:** * Single Intake & Quality Control: Serve as the single point of intake for all digital advertising orders, review every order for completeness, clarity, and alignment with goals, and ensure budgets, timelines, assets, and expectations are clearly defined before execution. * Campaign Oversight & Optimization: Monitor live campaigns to ensure they launch on time and perform as expected, collaborate with specialists on optimizations and adjustments, and step in directly when needed to improve performance or resolve issues. * Reporting & Performance Storytelling: Translate campaign data into clear, understandable insights, support managers and sales teams with performance context and talking points, and help turn numbers into stories that explain what worked, what didn't, and what's next. **Qualifications:** * Naturally think in systems and processes * Calm, organized, and unflappable when things get busy * Enjoy being the connector between people and teams * Comfortable saying "not yet" or "we need more info first" * Take pride in being dependable and trusted * Prefer ownership over spotlight * Like things done right, not just fast * Experience with PPC, display, or paid social advertising, comfort working with performance data and dashboards, and experience coordinating between sales and technical teams are a plus.