Digital Campaign Strategist

Contributing to the end-to-end strategy, implementation and reporting of digital campaigns to reach marketing goals and support engagement, the Digital Campaign Strategist will design comprehensive digital media plans and build business cases for testing new digital media channels including analyzing campaign performance from varying data points, transferring to complete reporting presentations, and working with third parties to ensure digital channel deliverables. PEOPLE ESSENTIAL FUNCTIONSWorks with service line business partners and collaborative marketing teams to inform the application of digital channels within wider service line campaign strategies in accordance with digital channel best practices and innovative approaches. Supports the strategic planning of digital channel campaigns and media plans and designs for new deployments and experiences that align business strategies and priorities to the digital channel capabilities. SERVICE ESSENTIAL FUNCTIONSDevelops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy. Contributes to development of key insights and initiatives annually.