Digital Content Marketing Specialist

Job Description: As part of the Maxwell Schools Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist manages the schools social media channels and is responsible for creating, editing, and updating social media content to support recruitment, development, research dissemination and brand awareness efforts. Education and Experience: • Bachelors degree in communications, English, journalism, marketing, writing or related field is expected, along with an understanding of best practices for digital marketing communications including search engine optimization. • Monitor the schools social media channels for content that is potentially harmful to the schools reputation or the safety of its faculty, staff and students and escalate as appropriate. • Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies on behalf of the school. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.