Digital Content Specialist Job at Bedford Advertising in Dallas

Are you a sharp writer with a passion for content that performs? Do you love storytelling, solving creative challenges, and working across formats—from SEO blogs to social media posts? In this role, you’ll create compelling, results-driven content for dealership clients across the country. What You’ll DoYou’ll partner with the digital & art team members to deliver polished content that’s on-brand and on-target:Write & Edit: Craft clear, engaging, SEO-optimized content for blogs, landing pages, email campaigns, and social media.Social Media Management: Draft and schedule posts across Facebook, Instagram, and LinkedIn for clients and agency brands.Content Strategy Alignment: Support SEO initiatives by incorporating targeted keywords and search intent into copy.Visual Support: Use tools like Canva or Adobe Express to design simple graphics for blog and social posts.Trend Tracking: Monitor automotive, digital, and content trends to keep messaging fresh and relevant.AI-Enhanced Writing: Leverage platforms like ChatGPT or Gemini to optimize for emerging AI-influenced search behavior.Content Performance Monitoring: Track engagement and organic traffic performance with team support; assist with reporting and insights. What You Bring to the Table1–3 years of professional writing experience, ideally in a marketing, agency, or content creation settingBachelor's degree in Journalism, Communications, Marketing, Public Relations, or a related fieldStrong command of grammar, storytelling, and voice for both B2B and B2C audiencesFamiliarity with SEO writing principles and digital content strategyProficiency in tools like Canva, Adobe Express, or similarExperience managing social media accounts and writing for multiple platformsAbility to take direction, collaborate across departments, and meet deadlines consistentlyBonus: Experience in automotive, advertising, or dealership content Why Work at Bedford Advertising?Bedford Advertising is a trusted partner to automotive dealerships across the U.S., delivering high-performance advertising campaigns since 1980.