Digital Content Specialist

cj Advertising is seeking a detail-driven Digital Content Specialist to support our web content team. They are comfortable translating complex legal concepts into clear, consumer-friendly messaging while ensuring claims are verifiable and supported by authoritative sources. Key Responsibilities: • Write, edit, and proof EEAT-aligned, SEO-optimized content for law firm websites, landing pages, blogs, social media posts, email campaigns and newsletters, press releases, podcast scripts, and other legal advertising initiatives • Use AI-assisted tools to support content outlining and initial proofreading, while ensuring all final content is human-reviewed, fact-checked, and legally compliant • Collaborate with SEO strategists to apply keyword research, search intent analysis, and determination of content gaps to topic development and content planning • Translate complex legal topics into clear, accurate, and audience-appropriate content that reflects real-world legal experience and subject-matter expertise • Ensure all content is factually accurate and compliant, avoiding misleading claims and adhering to applicable legal advertising regulations • Optimize on-page elements including headlines, metadata, internal linking, schema-informed structure, and calls to action to support search visibility and user confidence • Apply editorial best practices that reinforce EEAT, such as citing authoritative sources, reinforcing attorney credentials, and maintaining consistent legal terminology • Proof content to ensure it is free of spelling, grammatical, factual, and formatting errors while confirming SEO best practices, linking strategy, and brand compliance • Manage blog and social content calendars and coordinate timely publishing for all web content clients Job Requirements: • [SK1] 3+ years of experience writing and editing digital SEO-optimized content, preferably in legal marketing • Fluency in AP-style and proofreading copy in adherence to strict style guides • Exceptional writing, editing, and proofreading skills with a strong emphasis on accuracy and clarity • Familiarity with using AI-powered tools to assist with content outlining and proofreading, with the ability to critically evaluate and refine AI-generated outputs • Understanding of responsible AI use, including bias awareness, fact verification, and maintaining editorial and legal integrity • Experience managing multiple projects and deadlines in a fast-paced [SK2] environment • Strong collaboration and communication skills • Proficiency with content management systems, analytics tools, and digital marketing platforms such as ClickUp, Airtable, Hootsuite, Canva, and SEO tools like Google Search Console and SEMrush (preferred) [SK2]Agency experience can be preferred but should not be required