Digital Content Specialist

*Looking for a creative, strategic* *Digital Content Specialist to join our growing corporate team!*

Work Type: Full-time. Salaried. Year-round. 

Work Schedule: Monday-Friday with standard business hours.

Location: Fully remote. May have to work in different time zones.

Occasional travel may be required for meetings, conferences, or property visits.

Robust benefits package available.

Position Summary:

The Digital Content Specialist creates and manages digital content for CoolVacay, Lemonjuice Solutions, Titality Title, FacilitiesPM, and other departments as needed. The role promotes CoolVacay’s rental properties and supports Lemonjuice’s corporate communications, resort relationships, and service lines. This position combines content creation, campaign management, audience research, and performance analysis. Priorities and workload are divided equally between the two brands.

Key Responsibilities

* Support Director of Creative Services and Brand Management.
* Write and maintain a social media marketing plan for Lemonjuice and CoolVacay, with clear audiences, content schedules, campaign priorities, and performance goals.
* Create and schedule email campaigns, resort flyers, long-term rental flyers, social media posts, and other digital content.
* Coordinate CoolVacay discount-code campaigns, recommending which properties to feature and appropriate discount amounts in collaboration with the rental and revenue teams.
* Research audience needs and evaluate opportunities across Google Ads, paid social media, and emerging advertising channels.
* Create and manage paid social campaigns, operate the CoolVacay TikTok account, and produce video content from concept through publication.
* Work with resort teams and guests to gather photos, videos, testimonials, and other content that tells each property’s story.
* Encourage guests to share authentic Google reviews and respond professionally to CoolVacay guest reviews on Google and TripAdvisor.
* Analyze website traffic, audience behavior, campaign results, and booking sources to determine where business comes from and recommend improvements.
* Evaluate AI-driven advertising opportunities and use AI tools to support digital content creation, research, and campaign workflows while maintaining accuracy and each brand’s voice.
* Research additional marketing and collaborative opportunities.
* Develop partnerships with resorts, local businesses, creators, and other organizations to expand the reach of both brands.
* Support print collateral, press releases, and articles for all brands as needed.

Qualities & Characteristics

* Applied Learning - Seeking and making the most of learning opportunities to improve performance of self and/or others.
* Technical Acumen - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
* Brand Engagement: Knowledge of brand strategies, business plans, brand positioning, customer psychographics; shares value system and can personally relate with target guest profile.
* Business Acumen - Understanding and utilizing business information (to manage everyday tasks and generate innovative solutions to approach business and administrative challenges).

Preferred Qualifications

\*\**Kindly be advised that all educational credentials listed on your resume will be subject to verification and validation.*\*\*

* Bachelor’s degree in digital marketing, graphic design, communications, or a related degree is preferred.
* Experience with digital content creation and campaigns across email, social media, websites, and paid channels.
* Strong writing, video production, organization, and analytical skills are essential. Candidates should be comfortable interpreting performance data, managing projects for two distinct brands, and collaborating with resort, rental, and corporate teams.
* Practical experience using AI tools for research, content creation, advertising, or workflow improvement is required.
* Must be able to evaluate AI-generated work for accuracy, brand fit, and usefulness before publication.
* Experience in hospitality, travel, vacation rentals, or resort management is preferred.

Company Culture

* Celebrate Success
* Strive for Excellence
* Seek to Understand
* Adapt Quickly
* Tell the Truth
* Change Champions
* Human Centric