Digital Content Strategist

Digital Content Strategist Union Street Media is seeking a creative, self- driven and detail-oriented Digital Content Strategist to join our team. At Union Street Media, we believe in independence, in real and genuine relationships, and that real estate agents are the future. As a member of our Digital Marketing Services team, the Digital Content Strategist plays a crucial role in executing our client’s digital marketing strategy, providing quality assurance for website and content production, and coordinating with subject matter experts and client and internal stakeholders. meta descriptions, H1 wrappers/header tags), content development, link building, citations and more * Ensure compliance with real estate and organic search guidelines, and avoid black hat techniques that would adversely impact SEO performance and our clients’ user experience * Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimizations; prepare performance reports on a regular and ad hoc basis * Present substantiated recommendations that have a direct bearing on SEO results, such as domain changes, keyword strategies and custom page creation * Understand client and internal (USM) goals and work collaboratively to achieve and exceed results * Stay abreast of new developments and industry changes in organic search and digital content marketing, and translate those into actionable recommendations * Plan smart content strategies based on client objectives, client’s current media tactics, and competitors * Create and optimize digital content, including website, email and blog content * Assist with creating marketing collateral and documentation for Union Street Media and clients Qualifications: * Motivated and able to work independently * Understanding of, and ability with, all things digital * 2+ years of related work experience or internships Knowledge of SEO best practices and experience implementing SEO strategies (ex. Leveraging the diversity of our people and sustaining a culture of inclusion is one of the key pillars of our success as a company.