Digital Coordinator

Internet Advertising Management


Assist in the Management of executing client Digital Advertising Campaigns

Build, launch, and manage paid digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and programmatic/display.

Execute day-to-day campaign optimizations focused on pacing, performance, CTR, CPC, CPA, ROAS, and lead quality.

Monitor campaign delivery and budgets to ensure campaigns remain on track and within spend targets.

Perform keyword research, audience targeting, bid adjustments, and A/B testing to improve campaign performance.

Upload and QA ad creative, tracking URLs, conversion events, and campaign settings prior to launch.

Develop and maintain campaign naming conventions, documentation, and organization across platforms.

Track and analyze campaign performance using Google Analytics, Looker Studio, platform dashboards, and other reporting tools.

Generate recurring client-facing and internal performance reports with actionable insights and recommendations.

Identify optimization opportunities based on performance data, audience behavior, and platform trends.

Monitor conversion tracking, pixels, tags, and attribution to ensure accurate reporting.

Platform and Technical Execution of Campaigns


Implement and troubleshoot tracking pixels, UTM parameters, conversion events, and tag management systems.

Assist with landing page testing and CRO initiatives to improve lead generation performance.

Maintain campaign accuracy through detailed QA of targeting, placements, creative assets, and tracking.

Stay current on digital advertising platform updates, best practices, and emerging trends.

Internal Communications


Collaborate daily with account managers, creative teams, and digital strategists to align campaign execution with client objectives.

Proactively communicate campaign status updates, performance shifts, and optimization needs to internal stakeholders.

Flag performance issues, tracking concerns, or budget pacing risks early and clearly.

Participate in internal campaign planning and performance review meetings, providing data-driven input.

Collaborate with the internal team on client website recommendations for full campaign optimization

Collaborate with the internal team to discuss SEO when necessary

External Communications


Support client-facing communications by preparing clear, concise performance updates and campaign summaries.

Assist in presenting campaign results and optimization strategies during client calls (with account lead support).

Translate complex digital marketing metrics into actionable insights for clients.

Respond to client questions related to campaign performance, delivery, and optimization (as appropriate for role level).

Ensure reporting narratives are accurate, easy to understand, and aligned with client goals.

Essential Software Skills


Google AdWords, Google Analytics 4, Google Tag Manager, Microsoft Excel, Meta Ads Manager, Twitter, LinkedIn Campaign Manager, Pinterest, HULU, Disney+, Paramount+, TikTok, Snapchat, Looker Studio, Programmatic/DSP platforms, Microsoft Ads, SEMrush or similar keyword tools, etc.