Digital & CRM Marketing Manager

Based: Winston-Salem, NC The Role When you join our team, you’ll become part of a company that is passionate about creating opportunities for growth, both personally and professionally. With a commitment to career development and advancement, you’ll have access to tools, training, and mentorship to help you achieve your full potential. What You’ll Do: • Own day-to-day CRM management with deep expertise in HubSpot, including data architecture, properties, lists, and workflows • Design, build, optimize, and maintain automated workflows and customer journeys across the full lifecycle • Ensure CRM data integrity, hygiene, and compliance to support accurate segmentation and personalization • Plan, execute, and optimize email and SMS marketing programs, including promotional, transactional, onboarding, and retention campaigns • Manage campaign calendars, QA processes, approvals, and deployment • Continuously test and optimize subject lines, content, cadence, and segmentation to improve engagement and conversion • Build and manage audience lists and segments using behavioral, transactional, and engagement data • Apply a data-driven decision-making approach to optimize campaigns and customer experiences • Leverage insights to inform messaging, channel mix, and personalization strategies • Own reporting and dashboard management, clearly communicating actionable insights to internal stakeholders • Manage and optimize SEM (paid search) programs, including strategy, execution, and performance monitoring • Oversee SEO strategy, working with internal teams or external vendors to improve rankings, traffic, and conversions • Manage ongoing website updates and optimization, partnering with design, development, and content teams • Ensure website content, forms, tracking, and CRM integrations are functioning correctly and aligned with campaigns • Identify opportunities to improve conversion rates and customer experience • Manage social media marketing efforts, including content coordination, campaign support, and performance tracking • Oversee local listings management, ensuring accuracy and consistency • Manage relationships with external vendors and agencies across paid media, SEO, CRM, and website • Lead and support CRM and marketing technology integrations to enable seamless data flow and attribution • Identify opportunities to streamline processes and scale best practices • Stay current on digital marketing trends, CRM best practices, and emerging tools