Digital Design & Marketing Strategist

Company Overview

With vision, expertise and entrepreneurial grit, Botanica is building a master playbook to challenge the ever-evolving world of cannabis. Botanica’s market-leading branded edibles business has ten plus years of experience in the most competitive recreational legal cannabis markets in the country. Our two brands, Mr. Moxey’s and Journeyman, are #1 in their respective categories and sold across eight states (and counting).

Job Overview

The Digital Design & Marketing Strategist will serve as the single point of contact for digital asset development, social media, online menu management, and budtender education across Botanica’s brands. Reporting to Founder & Head of Brand, this role will help define Botanica's brands in the digital environment and work closely with sales and field marketing teams to translate digital marketing requests into refined digital assets and execution across retail, social and advertising channels

Through both internal collaboration and external dispensary partnerships, this person will establish and maintain a consistent brand presence across all digital channels and drive consumer engagement through purposeful, on-brand content. The ideal candidate brings a strong design foundation alongside a marketer's instinct for strategy — someone who can move fluidly between building an animated in-store video, sitting down with dispensary marketing teams to co-develop campaigns & content, and pulling metrics to assess what's working. This is a hands-on, ownership-oriented role suited to a self-starter who thrives in an evolving industry and isn't afraid to roll up their sleeves.

Responsibilities

Digital Marketing & Retail Support

Partner with field marketing and sales teams to execute digital marketing campaigns and promotions in collaboration with dispensaries.
Design digital assets for in-store displays and menus — both static and animated
Create and coordinate digital content for retailer websites and POP displays (banners, ads, featured products)

Social Media & Email Marketing

Manage Instagram presence for Journeyman and Mr. Moxey's — posts, reels, stories, and community engagement
Design and source content aligned with each brand's voice and visual identity
Manage ongoing communication with customers, stores, and budtenders across channels
Collaborate on email marketing campaigns for Mr. Moxey's Hemp

Online Menu Platforms

Upload and maintain brand content across menu platforms including Jane, Dutchie, and Leafy

Budtender Training & Education

Build and maintain training modules on B2B platforms: Learnbrands, Sparkplug, Seedtalent
Track and report on engagement metrics and ROI for training programs
Develop supplementary digital education materials for dispensaries and budtenders, rooted in core brand resources

Qualifications

Design

Strong Adobe Creative Suite skills — Illustrator, Photoshop, InDesign, After Effects
Excellent digital design ability, static and animation
Photo/video experience is a plus
College degree or equivalent + 5 years minimum design experience

Marketing

Digital strategy across social, email, and advertising channels
Strong copywriting and brand voice ability
Proven ability to analyze campaign metrics and use insights to inform and optimize marketing decisions

Technical

Proficient in Google Workspace
Proficient in Asana or comparable project management tools
Ability to follow and apply brand guidelines. Potential to layer in new concepts and ideas is a plus.

General

Must be 21+ years of age in compliance with Washington cannabis regulations
Excellent communicator with strong project management instincts
Sharp attention to detail and brand consistency
Self-starter who can work independently in an evolving industry
Scrappy, resourceful, and willing to roll up your sleeves
Cannabis industry experience a plus
Design digital assets for in-store displays and menus — both static and animated
Create and coordinate digital content for retailer websites and POP displays (banners, ads, featured products)

Pay: $90,000.00 - $120,000.00 per year

Benefits:

Dental insurance
Health insurance
Paid time off
Vision insurance

Application Question(s):

Show us your work — a link to your portfolio is required
What two design programs are you the most experienced in?
Please provide any social media accounts you’ve managed or created content for

Work Location: Hybrid remote in Seattle, WA 98134