Digital & eCommerce Marketing Analyst (Online Specialty Retailer)

Job Duties Include: • Partner to build and evaluate customer forecasts across healthcare retail, including acquisition, churn, and reactivation • Deliver recurring performance reporting to cross-functional stakeholder groups • Analyze campaign and channel performance across healthcare marketing initiatives, leveraging specific campaign KPIs • Perform analyses of marketing channels, with a focus on email and direct mail programs • Develop and present written summaries of marketing performance and customer forecasting to support planning and executive reporting • Facilitate data alignment discussions, driving agreement on consistent data sources and reporting methodologies • Collaborate with marketing science to lead the strategy and execution of Tableau dashboard reporting • Assess the business impact of relevant marketing efforts on conversion and performance within the pharmacy vertical • Conduct audits of campaign effectiveness and provide trend analyses across relevant segments to identify new opportunities and drive performance improvements • Collaborate with media planning and analytics partners to design and execute structured testing guide future strategies • Ad hoc duties as needed and assigned Job Qualifications Include: • Bachelor’s degree in statistics, economics, mathematics, marketing, or a related field • 2+ years of experience in a digital marketing analytics or eCommerce analytics role, ideally with experience in web and app-based analytics • Proficient in SQL, Tableau, and working with large, complex data sets • Strong understanding of the digital marketing landscape, with experience analyzing a variety of channels (hands-on campaign management not required) • Experience in structured testing methodologies, with the ability to analyze incrementality and cross-channel dynamics • Excellent project and stakeholder management skills • Strong written communication skills with a proven ability to translate data into strategic insights and present findings clearly to leadership • Comfortable working in a startup-like environment with shifting priorities • Ability to identify performance trends and proactively recommend optimization strategies Salary: $30 - $31/hr • While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!