Digital Engagement Specialist

About the position Responsibilities Monitor competitor tactics, trends and best practices to inform digital development strategy and processes.Conduct organic research, gather feedback from both employees and customers through store visits and available reporting tools.Partner with internal departments to better understand customer situations and define desired outcomes with customer.Identify trending issues, requests, and feedback to support critical digital products feature development.Stay current on competitor actions, users and larger mobility ecosystem and report to management on a regular basis.Evaluate and recommend existing/emerging technologies and vendor solutions that best suit the changing business needs and strategies.Identify opportunities to expand current mobile framework to promote governance and reusability.Work closely with internal and external app partners to develop mobile app content, engagement, and business solutions.Ensure store level app experience provides outstanding employee and customer experience.Collaborate with Marketing Data Analyst to generate reports on campaign performance, customer behavior, and engagement metrics.Monitor and report on relevant metrics using internal and external dashboards.Compile data and create reports for management and stakeholders.Assist Loyalty Marketing Manager as a representative for all digital product development discussions.Work with Digital Marketing Team, Data Science and Data Services to identify on-coming trends and purchase behavior.Leverage resources for analytical techniques to identify and suggest optimization opportunities for the digital user experience.Work with Communications Specialist to conduct test and learn scenarios for communications plan.Ensure data privacy compliance and that customer data is securely managed and properly segmented.Assist in management of digital engagement and reporting partner vendor relationships.Collaborate with Category Sales Managers and Data Science to build planning calendar for effective data-driven engagement plans.Monitor and test key digital products development features pre- and post-release.Support the creation and optimization of automated marketing workflows and documented marketing processes.Requirements High school graduate.Two years of relevant marketing/advertising/business experience OR equivalent QuikTrip experience.Excellent project management, analytical skills, excellent communication skills, highly organized, resourceful, good judgment, common sense, initiative and flexibility.Proficiency with Microsoft Excel.Ability to manage multiple projects simultaneously and work effectively under tight deadlines.Nice-to-haves Bachelor's Degree in Marketing, Advertising, Communications or a related field.Four+ years marketing/advertising/business experience.Strong understanding of marketing technologies (CDPs, CRMs, marketing automation tools, analytics platforms).