Digital Growth & Search Marketing Specialist

The Digital Growth & Search Marketing Specialist is responsible for developing, managing, and optimizing the organization’s digital presence across Google platforms and other digital channels to increase brand visibility, website traffic, customer engagement, and revenue growth. This role oversees search engine optimization (SEO), paid search campaigns, Google Business Profiles, digital analytics, website performance, and online reputation management while partnering closely with internal teams and external vendors to support organizational growth initiatives. Utilize Google Ads, Google Analytics, Google Search Console, Google Tag Manager, and related tools to monitor performance.Prepare recurring reports outlining traffic trends, campaign performance, customer engagement, and ROI metrics.Present actionable recommendations based on data analysis and business objectives.Track and report key digital marketing KPIs and performance benchmarks. Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field preferred.2–4+ years of experience in digital marketing, SEO, paid search, or performance marketing.Strong understanding of Google Ads, Google Analytics, Google Search Console, and SEO best practices.Experience managing digital advertising campaigns and analyzing performance data.Familiarity with website CMS platforms, digital reporting tools, and marketing analytics.Experience supporting multi-location businesses or retail/e-commerce environments preferred.Google Ads and/or Google Analytics certifications preferred. This job description is not intended to be an all-encompassing list of duties, responsibilities, or qualifications associated with the position.