Digital Growth Strategist

ROLE SUMMARYPrimacy is seeking seasoned industry leaders to drive growth in our largest and most dynamic verticals: Higher Education, Financial Services, Healthcare, and Manufacturing. We’re looking for senior strategists with client-side experience in any of these sectors to consult with and advise executive leadership, guide multidisciplinary teams to deliver digital solutions, and create measurable business impact.Seeking applicants in the following states: CT, FL, GA, IA, MA, MD, NC, OH, RI, SC, TNMeasuresClient outcomes: measurable improvements across experience KPIs (engagement, conversion), brand metrics, and marketing ROI.New business impact: contribution to pipeline, new sales and upsellsBillable revenueReports to: SVP, Strategic ServicesRESPONSIBILITIES Client Strategy & ImpactOwn senior relationships across a rotating roster of approx. 3–5 strategic industry specific clients; become a trusted advisor on brand, digital experience, data/Mar Tech, and growth strategy.Diagnose & design solutions: connect enterprise goals to customer journeys, omnichannel content, accessibility/compliance, analytics, and performance marketing.Lead activation with cross functional teams (Experience, Creative, Technology, Performance Marketing and Account Management): create roadmaps, define KPIs, and ensure measurable outcomes.New Business & Market GrowthLead initiatives to grow Primacy’s vertical practices and increase revenue in Higher Education, Financial Services, Healthcare, and Manufacturing.Proactively identify opportunities, lead presales team strategy, and partner with Business Development on proposals and pitch presentations.Practice Leadership & Team PerformanceSet excellence standards for the industries’ portfolios (quality, content throughput, client satisfaction) and lead reviews/retrospectives.Codify and scale knowledge: build playbooks (e.g., college, bank, manufacturing company, provider experience, payer member journeys, biopharma HCP engagement, annuities, insurance), case studies, and enablement materials.Represent Primacy in the market: speak at industry events, host client round tables, publish articles, and cultivate strategic partnerships.What it takes to succeed in this role10+ years in one or more verticals, experience in senior marketing or technology roles driving strategy and digital solutionsDeep understanding of the industry(s) market forces, customer journeys, and the digital ecosystem (ie: AI, Healthcare tech stacks like Epic, CMS, CRM, analytics, personalization, accessibility, HIPAA/security considerations, Financial and Healthcare regulatory practices).Agency experience with ability to consult and advise with senior executives defining digital‑centric solutions to complex challenges.Track record of winning and growing accounts, crafting proposals, setting clear KPIs, and delivering ROI.Published thought leadership and frequent speaking engagements in healthcare, higher ed, fin serv, and/or manufacturing.Proven ability to build productive relationships with VP/SVP/C suite leaders and influence complex stakeholder environments.Builder’s mindset: ability to create (POVs, frameworks, tools) and lead cross‑functional teams to execute at pace.Communication excellence: compelling storyteller with outstanding written, verbal, and visual communication skills.Bachelor’s degree required; advanced degree (MBA, MPH, MS) preferred.Key CompetenciesMarketing Leadership ExpertiseProven experience in a senior marketing leadership role with a strong understanding of industry dynamics.Digital Strategy & InnovationPassionate and knowledgeable about digital solutions, AI best practices, and emerging trends; adept at applying insights to strategic initiatives.Strategic &…