Digital Marketer

We’re looking for a digital marketing specialist who has experience and a great knack for running PPC campaigns but would like to be a part of bigger marketing strategies. Collaboration, prioritization, and analytical thinking are critical to success. Must-haves: • The ability to run PPC campaigns (including display, search, remarketing and video) from keywords and ad copy to landing page creation and conversion tracking • An understanding of conversion rate optimization strategies and how to use them to achieve the best ROI • A solid understanding of on- and off-page SEO strategies • An aptitude for seeing the “big picture” and determining the right mix of online strategies for each client Responsibilities: • Assist in the development and implementation of digital marketing strategies to enhance our clients' online visibility and drive traffic • Utilize analytics tools to measure campaign performance and optimize for conversion rates • Conduct keyword research and manage SEO efforts to improve organic search rankings • Create engaging content for various platforms, including social media and websites • Collaborate with cross-functional teams to align marketing initiatives with business goals • Monitor ROI on marketing campaigns and adjust strategies as necessary. We believe a successful culture is one in which good people do good work together—and achieve great results.