Digital Marketer

About Kentucky Horsewear – Dogwear & Grooming Deluxe & Dy’on The brand quickly became a trendsetter in the equestrian market with must-have products. The mission of Kentucky Horsewear is to deliver high‑quality and stylish products with exceptional protection and comfort for your horses during training and competitions. With our core values—Excellence, Innovation & Customer Centricity—we continuously strive to improve the way we work in order to provide the best possible service to our customers. • Manage and optimize advertisements on platforms such as Google Ads, Meta (Facebook and Instagram), and Linked In • Analyze marketing data and prepare reports to improve campaign performance • Maintain and optimize the website with a focus on conversion and user experience (UX) • Implement and manage marketing automation tools • Contribute creative ideas to increase online visibility and engagement • Stay up to date with the latest trends and innovations in digital marketing and translate them into opportunities for the organization • Collaborate with external agencies Requirements: • A completed degree in Marketing, Communication, Digital Media, or a similar field • At least 2 years of experience in a similar role • Knowledge of and experience with Google Analytics, Google Ads, SEO tools, and social media advertising • Experience with CMS systems (e.g., Shopware) and marketing automation platforms • Strong analytical skills and a results-driven mindset (POAS/ROAS) • Strong communication skills and the ability to explain complex data in a simple way What we offer: • A dynamic role within an enthusiastic and ambitious team • Room for personal input and creativity • Opportunities for personal and professional development • A competitive salary and excellent secondary benefits • Flexible working hours and the possibility to work partially from home Application Procedure: