Digital Marketing

Lead the development of integrated digital strategies across Paid Media, Owned Media, and E-commerce Define the role of each channel within the consumer journey and overall brand strategy Translate business objectives into clear digital plans with defined KPIs and success metrics Provide recommendations on investment allocation and optimization based on performance and business priorities Lead the development of end-to-end communication plans for key campaigns Ensure each campaign includes clear objectives, target audience, channel roles, and KPIs Oversee campaign execution across Paid Media, Owned Media, and E-commerce Monitor in-flight performance and drive ongoing optimization and adjustments Conduct post-campaign analysis and apply learnings to future initiatives Ensure consistency of messaging and storytelling across all digital touchpoints in collaboration with the Brand Management team Define content needs by channel and work with internal teams and agencies to deliver required assets Align paid, owned, and earned media efforts to create a seamless consumer experience Identify opportunities to leverage AI tools and technologies to enhance consumer engagement, content effectiveness, and overall digital performance across Paid Media, Owned Media, and E-commerce Support the development of an AI readiness approach, ensuring digital touchpoints (website, media, e-commerce platforms) are structured to enable better data utilization and optimization Partner with internal teams and external partners to explore how AI can improve targeting, personalization, content generation, and campaign performance Ensure digital assets and platforms are optimized for emerging AI-driven discovery (e.g., AI search, recommendation engines, retail media algorithms) Evaluate and test new AI-driven tools or capabilities that can improve efficiency, insights generation, and decision-making Partner with Brand, Creative, Trade Marketing, and Sales teams to ensure alignment Support integrated planning across campaigns, content, and commercial initiatives Communicate digital strategy and performance clearly to internal stakeholders