Digital Marketing

Job Summary: The Digital Marketing Assistant will support the execution of cross-channel digital marketing campaigns across email, SMS, web, and paid ads. This role is ideal for someone with foundational digital marketing experience who is eager to grow their skills in lifecycle marketing, campaign execution, and performance analysis within a fast-paced live entertainment environment. Key Responsibilities: Build, test, and deploy email campaigns and customer journeys using Adobe Journey Optimizer. Develop and execute recurring communications, including “Know Before You Go” messaging, to support event readiness. Assist in promotional campaign execution across email, including newsletters, ticket offers, corporate access, and giveaways. Route and proof email communications to ensure accuracy, alignment, and timely delivery. Support SMS marketing program and vendor relationship with TapOnIt. Build and maintain SMS campaigns and automated subscriber journeys, including opt-in flows and triggered messaging. Segment audiences based on behavioral and interest data (e.g., genre preferences, engagement history). Assist with campaign execution, performance tracking, and optimization. Coordinate ticket giveaway initiatives to drive database growth, including setup, targeting, and winner selection logistics. Collaborate with Business Intelligence teams to support audience list creation for targeted campaigns. Ensure campaign alignment across internal stakeholders, including marketing, premium, sponsorship, and booking teams. Support analyzing campaign analytic performance across email and SMS, including key metrics such as open rate, click-through rate, conversions, and revenue. Support monthly reporting and provide insights and recommendations for optimization. Assist with website updates and content management using Carbonhouse CMS and Spinzo. Support campaign setup across digital platforms to ensure consistency in messaging and user experience. Code and route Meta invoices for internal tracking and approval. Keep current with digital marketing best practices. Additional projects and responsibilities as assigned. Required Knowledge, Skills and Abilities: One (1) year of experience in digital marketing, email, SMS, or related field (internship or part-time experience acceptable). Familiarity with email marketing platforms (experience with Adobe Journey Optimizer is a plus). Basic understanding of audience segmentation and campaign targeting. Strong attention to detail and organizational skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong communication skills and ability to collaborate cross-functionally. A natural problem solver who likes to test things. A strong content editor. A passion or desire to learn more about digital marketing and media. Preferred Knowledge, Skills and Abilities: Bachelor’s degree in marketing, communications, or business preferred. Experience with Adobe Journey Optimize or other email management systems. Experience with WordPress or other website management systems. Experience in digital marketing through coursework/internship. Experience with SMS marketing platforms. Familiarity with CMS platforms and basic web updates. Interest in live entertainment, events, or fan engagement marketing. The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of 313 Presents. 313 Presents is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested. PRIVACY POLICY Looking for a distinctive culture of growth and inclusion while bringing the top artists and events to 2 Million fans in Detroit? If you exemplify our core values of Partnership, Tenacity, Ingenuity, Service and Ownership - your career in LIVE starts with 313 Presents. Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. Detroit's premier live entertainment company, 313 Presents, mission is to provide access to amazing entertainment and alive moments inspired by the soul of Detroit. 313 Presents promotes and produces more than 300 concerts, theatrical productions, sporting events and family shows a year at six world-class venues across southeastern Michigan, including Little Caesars Arena, the historic Fox Theatre, Comerica Park, Pine Knob Music Theatre, Meadow Brook Amphitheatre and Michigan Lottery Amphitheatre. The company is a touring destination and market-leader, hosting marquee artists and productions including Bob Seger, Elton John, Drake, PNK, Jay-Z, and Harry Styles. 313 Presents, under the leadership of its President Howard Handler, is a joint venture between Ilitch Sports + Entertainment and Pistons Sports & Entertainment.