Digital Marketing

Company Description Infinity Laser Spa is a New York City-based medical spa specializing in laser hair removal using virtually painless technology suitable for all skin tones. The team is dedicated to providing effective, affordable skin treatments and demonstrating the benefits of laser services for people of all skin tones and sexes. Clients receive a complimentary consultation before each procedure to determine the most suitable treatment options and ensure a personalized experience. Role Description The Digital Marketing & Web Development Lead is a full-time, on-site role based in New York, NY. This role is responsible for planning and executing digital marketing campaigns, managing social media channels, and optimizing online presence to drive brand awareness and bookings. Day-to-day tasks include maintaining and improving the company website, creating and updating web content, tracking performance through web analytics tools, and coordinating online promotions. The individual will collaborate closely with spa management and staff to align digital initiatives with business goals, ensure consistent branding, and support lead generation through effective online marketing strategies. This role also involves monitoring industry trends, recommending new digital tactics, and ensuring a user-friendly, conversion-focused website experience. What You'll Do: Develop and execute digital marketing strategies that drive measurable growth — you should be comfortable owning the numbers and know how to make them climb. Build, maintain, and optimize our website and web presence, including our Shopify storefront. Leverage AI tools such as Cursor and Claude to streamline marketing, content, operational workflows and drive ROI. Support logistics coordination tied to marketing campaigns, product launches, and day-to-day operations. Track performance metrics using tools such as Google Analytics and continuously refine strategy based on data. Qualifications: Candidates should possess strong skills in Digital Marketing, Online Marketing, and Social Media Marketing. Candidates should possess skills in Web Analytics and related data interpretation tools. Candidates should possess effective Communication skills for cross-functional collaboration and customer-focused messaging. Experience with website management and front-end web development (JavaScript/TypeScript, HTML, CSS, Java, Python, and related frameworks/tools). Experience managing or customizing Shopify storefronts (themes, apps, product/inventory management). Knowledge of SEO, ROI, paid advertising, and conversion optimization in a B2C or retail/service environment is preferred. Prior experience in beauty, wellness, or healthcare marketing is an advantage. Bachelor’s degree in Marketing, Computer Science, or a related field, or equivalent practical experience. Ability to work on-site full time in New York, NY and manage multiple projects with attention to detail.