The Digital Marketing department drives the strategic digital efforts for Louisville Athletics, overseeing a wide range of initiatives that amplify fan engagement and support revenue growth. This includes managing email marketing campaigns, mobile app development and messaging, website advertising, paid advertising across various platforms (display, search, social media, etc. ), and analytics and performance reporting. Collaborating closely with the fundraising and ticket sales & retention teams, the department designs and executes campaigns that align with the organization’s business and revenue objectives while delivering meaningful interactions with prospects and existing supporters. Learning objectives for the Digital Marketing Intern include, but are not limited to:
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