Digital Marketing

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. Responsibilities • Assist in the formulation of strategies to build a lasting digital connection with consumers • Monitor the ongoing company presence on social media • Launch optimized online adverts through Google Adwords, Facebook etc. • Assist in preparing online newsletters and promotional emails and organize their distribution through various channels • Provide creative ideas for content marketing and update website • Managing the website - Shopify platform • Improve user experience on all our digital platforms • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Skills • Proven experience as Digital Marketing Executive or similar role (fashion industry knowledge a BIG plus) • Excellent understanding of digital marketing concepts and best practices • Experience with B2C social media, Google & Facebook Ads campaigns • Must have experience working with Shopify platform • Familiarity with ERP System is a PLUS (e.g. Netsuite Oracle) • Perfect knowledge of web analytics tools (e.g. Google Analytics) • Skills and experience in creative content writing • Analytical mindset and critical thinking • Excellent communication and interpersonal skills • BSc/BA in marketing or relevant field Experience: • Shopify: 1 year (Required)