Digital Marketing

Digital Marketing and E-commerce Strategy • Maintain e-commerce operations and website, including daily tasks such as ensuring accurate listings, pricing, merchandising, and promotional execution. • Develop and execute digital marketing strategies, including email campaigns, SEO, SEM, paid digital, affiliate channels, and CRM segmentation. • Partner with the brand designer to plan and support social media content and creative production needs. • Own product marketing for coffees, merchandise, and brewing equipment, and maintain the product and release calendar. Analytical and Problem-Solving Skills • Analyze campaign and site performance, and maintain scorecard measures to track progress.