Digital Marketing Account Manager & Strategist

The Digital Marketing Account Manager & Strategist is a client-facing, highly collaborative role responsible for managing a portfolio of school accounts and ensuring campaigns are planned, executed, optimized, and reported on effectively. You’ll serve as a trusted advisor to 20-30 partners/clients, keep projects moving smoothly internally, and play a key role in presenting strategy, results, and recommendations with confidence.

This position is ideal for someone who thrives in a fast-paced agency environment, is highly organized, enjoys building relationships, and can balance strategic thinking with hands-on coordination and quality control.

Key ResponsibilitiesClient Relationship & Presentation Leadership

Represent EMG as a knowledgeable, responsive, and strategic digital marketing partner in the education spaceServe as a primary point of contact for a group of EMG clients, alongside the account teamLead and participate in virtual and occasional in-person client meetingsCreate and confidently deliver presentations to school stakeholders (strategy, campaign plans, monthly reporting, performance insights)Develop meeting agendas and materials, define meeting objectives, document next steps, and ensure follow-throughAccount & Campaign Management

Support onboarding of new accounts, including kickoff documentation and media plansCoordinate delivery of digital marketing and advertising assets across internal team members and timelines

Assist with setup and launch of campaigns across platforms (e.g., Google Ads, Meta, LinkedIn)Conduct quality assurance checks for campaigns (strategy alignment, creative, landing pages, targeting, UX, tracking) to ensure they meet client objectivesWrite, edit, and proof ad copy and landing page copy as neededCommunicate wins, risks, and challenges promptly and professionally—internally and with clientsIdentify opportunities to bring additional value to clients through new ideas, testing, and expanded servicesReporting & Analytics

Develop and present monthly performance reports with clear insights and recommendationsGenerate and review reporting dashboards (e.g., Google Analytics and Looker Studio) with clientsTrack client initiatives, seasonal enrollment cycles, and relevant K–12 marketing trends to inform strategyTeam & Company Support

Collaborate closely with EMG’s internal team to keep work accurate, timely, and goal-alignedSupport marketing and business development activities as needed (presentations, conferences, trade shows)Other duties as assigned by leadershipIdeal Candidate ProfileExperience

5+ years of experience in a professional, client-facing role2+ years of experience in project management or advertising/campaign management in an agency setting, or equivalent experience in school admissions or marketingSkills & Attributes

Self-motivated, proactive team player who can manage multiple priorities while delivering excellent client service.Strong verbal and written communication skillsComfortable presenting to clients and leading meetings (virtual and in-person)Familiarity with landing page/CMS tools (HubSpot, WordPress, Unbounce, or similar)Familiarity with Google Analytics, Google Ads, and Google Tag ManagerExperience with professional social platforms (Meta, LinkedIn, etc.)Working knowledge of SEO, paid search, and paid social best practicesOrganized, detail-oriented, and able to work independently in a fast-moving environmentAbility to travel to the Worcester office, client locations, and conferences occasionally (typically less than 5 times per year)Compensation & Benefits

This is a full-time role with a salary commensurate with experience. EMG supports remote, hybrid, or in-office work from our Worcester, MA office.

Office hours: Monday–Friday, 8:30am–5:00pm (with flexibility as needed)Holidays and generous PTOShort- and long-term disability, life insurance401(k) with company matchHealth and dental insurance options available if neededMust be authorized to work in the U.S. without visa sponsorshipJob Type: Full-time

Pay: From $70,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceEmployee assistance programHealth insuranceHealth savings accountLife insurancePaid time offRetirement planVision insuranceWork Location: Hybrid remote in Worcester, MA 01605