Digital Marketing Ads Specialist

Job Title: Digital Marketing Ads Specialist Starting Pay: $35/hour We’re on the lookout for a skilled and analytical Digital Marketing Ads Specialist to manage and optimize our online advertising campaigns—primarily across Google Ads and Microsoft (Bing) Ads. While years of experience aren’t required, you should have a proven ability to drive campaign performance through smart strategy, detailed execution, and continuous optimization. Key Responsibilities: • Plan, launch, and manage digital ad campaigns across Google Ads, Bing Ads, and potentially other platforms • Optimize ads for Quality Score, CTR, and conversion rates • Perform comprehensive keyword research, competitor analysis, and audience targeting • Track campaign performance and adjust strategies based on data and KPIs • Write, test, and refine ad copy to improve engagement and conversions • Collaborate with the marketing team to align paid media efforts with larger business goals • Deliver clear performance reports with insights and actionable recommendations Requirements: • Proven hands-on experience managing Google Ads and/or Bing Ads campaigns • Strong understanding of digital advertising principles, including Quality Score and conversion tracking • Proficient with tools like Google Analytics, Keyword Planner, and Microsoft Ads Editor • Analytical mindset with the ability to interpret data and make informed decisions • Strong copywriting and A/B testing skills • Self-motivated, detail-oriented, and comfortable managing multiple campaigns at once