Digital Marketing & Advertising Coordinator

The Museum's thought-provoking, innovative, and intellectually stimulating exhibitions and education programs serve a wide range of audiences, including families, children and teens, students, educators, and visitors with disabilities. As an identity-based institution, the Museum plays an important role among cultural institutions, challenging all forms of bigotry and discrimination and promoting understanding among wide audiences and especially in these challenging times. These values, along with an institution-wide commitment to Diversity, Equity, Access & Inclusion (DEAI), are embedded in the Museum's strategic plan.The Position:The Digital Marketing & Advertising Coordinator supports the Jewish Museum’s public engagement goals through participation in the Museum’s digital and print marketing, advertising, and web initiatives. Reporting to the Director of Marketing and Web Strategy, the Coordinator is a member of the Public Engagement and Partnerships Department, which develops and executes integrated promotional strategies across all channels to raise the profile of the Museum, increase onsite visitation and engagement, and support audience development goals for all aspects of the Museum’s operations.Responsibilities Include:Support the Museum’s public engagement and audience development goalsContribute to integrated digital and print marketing efforts that enhance the visibility of the Jewish Museum, drive onsite visitation, and foster deeper audience engagement across exhibitions, programs, and initiatives.Participate in the development and execution of integrated promotional strategiesAs part of the Public Engagement and Partnerships team, coordinate with departments across the Museum, including Visitor Experience, Education & Programs, Curatorial, and Development to help develop and implement cohesive multichannel campaigns across digital, print, and onsite.Assist in website content management and optimizationMaintain and update web content to ensure accuracy, accessibility, and brand consistency. Tools: Google Ads, Meta Business Suite, LinkedIn Ads, X/Twitter Ads, Google Tag Manager, Google Analytics.Prepare and analyze marketing performance reportsGather and help to interpret data from Google Analytics, ad platforms, and other dashboards to evaluate campaign performance, website engagement, and audience trends.Requirements:2 - 3 years of experience working on a cross-functional marketing team at a nonprofit or for-profit organizationUnderstanding of digital advertising, SEO, SEM, and audience targeting.Some experience maintaining and optimizing website content within a CMS (e.g., WordPress).Skill in interpreting analytics and preparing actionable reports to inform strategy.Capable of balancing multiple deadlines, coordinating across teams, and managing deliverables efficiently.Strong writing skills for promotional copy, social media posts, and advertising materials within a brand voice and along editorial style guidelines.Familiarity with visual design principles and working with creative teams or designers.Knowledge of/interest in art and working at an art museum a plus