Digital Marketing & Advertising Campaign Specialist

Digital Marketing & Advertising Campaign SpecialistMental Health | Performance Marketing | Google Ads–ForwardWe Build Growth Engines for Mental Health Clinics. Our AdOps team runs highly targeted campaigns across Google, Meta, and other digital platforms to help our clients grow. As a startup, we thrive on agility, collaboration, and innovation.We partner with forward‑thinking clinics offering TMS, Spravato, and advanced neuropsychiatric care—and help them grow through performance marketing. We’re looking for a Digital Marketing & Advertising Campaign Specialist to join our fast‑growing, entrepreneurial team.The Role:This role is ideal for a strategic, data‑driven marketer with hands‑on experience running paid campaigns across Google Ads, Meta, Tik Tok (and beyond).You’ll be responsible for launching, optimizing, and analyzing campaigns that drive qualified leads and real results for our clients.You’ll collaborate closely with our cross‑functional team, wear multiple hats, and play a key role in campaign execution, reporting, and growth strategy. This role is execution‑heavy, systems‑oriented, and built for scale rather than high‑touch account ownership.Responsibilities:Set up, manage, and optimize paid ad campaigns for lead generation across Google Ads (primary focus), Meta (Facebook/Instagram), Tik Tok, and other emerging platforms.Analyze campaign and post‑lead data to uncover trends, reduce acquisition costs, and increase lead volume and quality.Collaborate with creative, CRM, and strategy teams to build full‑funnel campaigns that convert.Build reports and communicate campaign performance, insights, and recommendations internally and (when needed) directly to clients.Partner with internal teams to translate performance data into actionable insights and testing opportunities.Troubleshoot tracking and conversion issues across platforms, pixels, CRMs, and landing pages.Stay on top of platform changes, ad policy updates, and new growth opportunities.Provide strategic input, contribute to testing roadmaps, and “jump in” where needed across campaign execution, QA, internal process improvement, and cross‑team support.Support evolving workflows and systems as the company scales—this role will grow and change over time.Use AI tools to support campaign efficiency, including ad copy generation, creative ideation, briefing support, and optimization insights.Demonstrate curiosity and initiative in exploring emerging AI‑powered tools for paid media, automation, and workflow improvement.What We’re Looking For:2–4 years of digital advertising experience (Google Ads and Meta required ; Tik Tok, You Tube, or others a bonus).Hands‑on experience managing paid media across Google Ads and Meta platforms , with a strong preference for candidates with advanced Google Ads familiarity.Demonstrate expertise in campaign optimization, creative development, and copywriting , with a strong interest in and enthusiasm for leveraging tools within paid media and healthcare advertising.Ability to manage a high volume of low‑touch client accounts (50+) with strong organization and prioritization.Performance marketing mindset: you think in CPL, ROAS, CAC, and funnel metrics.