Digital Marketing Advertising Coordinator

Job Description

Catalyst IQ is at the forefront of digital marketing and technology, created by integrating the top brands of Advance Automotive: Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to achieve growth with innovative and efficient solutions. With a foundation built over a decade and enriched by 23 billion data points and 22 OEM certifications, Catalyst IQ combines cutting-edge technology with expert insights to drive results.

We are excited to invite a passionate and determined individual to join our team as a Digital Marketing Advertising Coordinator (AI-Fluent). This entry-level role is ideal for recent graduates eager to dive into the world of digital marketing, technology, and analytics. You'll play a pivotal role in the creation, execution, and optimization of digital advertising campaigns while harnessing AI tools to enhance efficiency and performance.

The perfect candidate is curious, analytical, and tech-savvy, ready to leverage AI for meaningful insights and innovative solutions in digital advertising. If you have a keen eye for detail, a passion for problem-solving, and a commitment to continual improvement, we encourage you to apply!

Responsibilities

Assist in crafting, managing, and optimizing digital advertising campaigns across platforms such as Google, Microsoft, Meta, and others.Monitor performance and contribute to optimization efforts through data analysis and research.Utilize AI tools for reporting, research, content development, campaign management, and process enhancement.Identify ways to enhance efficiency by integrating AI and automation into daily workflows.Analyze campaign data to uncover trends, opportunities, and actionable insights.Support the creation of reports, dashboards, and performance summaries for internal teams and clients.Collaborate with team members to implement digital marketing strategies and client projects.Contribute to the improvement of internal tools, documentation, and processes.Remain updated on digital advertising trends, platform innovations, and emerging AI technologies.Demonstrate a proactive learning attitude towards new technologies and best practices.Qualifications

Proficient in Microsoft Excel, PowerPoint, and Word.Familiarity with AI tools like ChatGPT, Claude, Gemini, Copilot, or similar platforms.Interest in utilizing AI for productivity enhancement, task automation, and business problem-solving.Strong analytical and problem-solving abilities.Comfortable interpreting data and performance metrics.Excellent written and verbal communication skills.Strong attention to detail and accuracy.Curiosity and initiative to continually learn and improve.Able to juggle multiple priorities in a fast-paced environment.A self-starter with a positive outlook and growth mindset.Education and Experience

Bachelor's degree in Marketing, Advertising, Analytics, Economics, Mathematics, Computer Science, Business, Finance, or a related field required.Experience through internships, coursework, or projects in digital marketing, advertising, analytics, AI, or technology is preferred.Familiarity with advertising platforms such as Google Ads, Microsoft Ads, and Meta Ads is beneficial.Knowledge of GA4, reporting platforms, or data visualization tools is a plus.Demonstrated experience with AI tools for research, productivity, or analysis strongly preferred.Travel: Infrequent (less than 5%)

Additional Information

Catalyst IQ is an innovative automotive marketing technology company that provides data-driven advertising solutions to OEMs, regional associations, and dealerships. With over 15 years in the business, Catalyst IQ supports more than 1,300 dealerships, offering certified digital marketing services for 24 Tier 3 OEM programs.

About Advance Automotive:
Established in 2017, Advance Automotive is a collection of businesses delivering AI-powered marketing solutions to the automotive sector. It includes independently operated agency Catalyst IQ, data analytics from Cloud Theory, and dynamic ad creation from Hoot Interactive. Advance Automotive is part of Advance Local, a key division of Advance, a privately held company founded in 1922.

Advance’s distinguished portfolio includes:
Condé Nast
Advance Local
Stage Entertainment
The IRONMAN Group
ACBJ
Leaders Group
Turnitin
POP

Catalyst IQ proudly embraces equal opportunity and encourages applicants of diverse backgrounds. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender identity, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected by law.

If you require accommodations due to a disability during the employment process, please contact Human Resources with your request and contact information.

Catalyst IQ is unable to provide sponsorship for work visas. Only candidates legally authorized to work in the U.S. will be considered for this position.

Our proprietary software, MarketAI®, provides extensive insights into the automotive market, tracking nearly 20,000 franchise dealers and a majority of independent dealerships nationwide. This data-driven intelligence empowers our marketing solutions, enabling automotive brands to operate efficiently and achieve robust results at lower costs. Catalyst IQ is based in Ada, Michigan, with team members distributed across the U.S. Learn more about us at CatalystIQ.com.