Digital Marketing & Advertising Specialist - Heinz College

The Digital Marketing & Advertising Specialist is an integral member of Heinz College's Marketing team within Carnegie Mellon University's Heinz College of Information Systems and Public Policy. This position is responsible for growing the college's reputation and brand reach through paid digital campaigns across a variety of platforms implementing native, display, social media, SEM, Video (OTT... and email advertising tactics. It is a highly visible position that offers a unique opportunity to be part of a team working to shape the digital advertising presence of Heinz College, engage with a diverse audience, and ensure CMU's Heinz College is a national leader in social media advertising. • Strong interpersonal skills with the ability to communicate effectively and with a high level of professionalism within a decentralized and diverse environment; ability to work effectively as a team member; able to reach consensus and achieve team goals; and freely share information and knowledge with the team. The specialist for content is expected to meet frequently with colleagues both within Heinz College and across campus to develop advertising campaigns that align with priorities and advance the collective mission of the university.