• Rapidly develop high-quality social media posts, stories, reels, and videos tailored to mass tort/personal injury (e.g., case awareness campaigns) and criminal defense audiences (e.g., rights education content). • Collaborate with attorneys from both departments to brainstorm content ideas, gather case materials (e.g., anonymized client stories or expert insights), and ensure factual accuracy and ethical messaging. Strategy and Compliance • Develop comprehensive digital marketing strategies, including SEO, Google Ads, and cross-platform content calendars, to boost the firm’s visibility and engagement. • Stay on top of AI, digital, and psychological marketing trends to identify opportunities for innovation and lead quality improvement. Tools You’ll Use Daily • Writing: Claude 3.5, GPT-5, Grok, • Design: Midjourney, Figma AI, Adobe Express, Canva Pro • Analytics: Google Analytics 4, UTM builders, email dashboards (Mailchimp, Klaviyo), heatmaps • Workflow: Figma, Notion, Airtable, Looker Studio • These are just suggestions that the Firm currently uses.
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