Digital Marketing Analyst (Remote or Hybrid)

Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work. You will work closely with, and report into our Digital Marketing Manager. As the Digital Marketing Analyst, you will understand fundamental retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale. RESPONSIBILITIES: Build, launch, and optimize paid media campaigns for the Marketplace Channel at Lands' End Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals Analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy Deploy test and learn strategies aimed at refining campaigns and overall marketplace strategy Be accountable for paid search performance and budgets to ensure efficiency and scale Work cross-functionally with merchandising and finance on campaign product and budgets Partner with creative and copy teams on content optimizations for copy, keywords, and additional content opportunities that arise Partner with agency partners and lead strategic vision with them Stay up to date with different marketplaces and any updates to their marketing platforms QUALIFICATIONS: 2 - 3 years of online/paid campaign marketing experience, preferably experience on marketplaces BA/BS in Business, Marketing or Related Field (or equivalent work experience) Knowledge of SEO, Digital Merchandising and Digital Marketing Understanding of paid campaign performance metrics Attention to Detail Ability to quickly adapt and problem solve Excellent written and verbal communication skills Experience with Microsoft applications, specifically Excel