April 4, 2025

Digital Marketing Analyst

PacificSource Eugene, Oregon

Diversity and Inclusion: Pacific Source values the diversity of the people we hire and serve. This position serves as a key advisor to business leaders, ensuring marketing activities are measured, optimized, and strategically aligned with company objectives. This role will manage and integrate multiple data sources, refine measurement methodologies, and drive process improvements to enhance data quality and marketing performance. Key Responsibilities • Develop, enhance, and maintain data dashboards with visual software such as Power BI and Tableau, using data from marketing platforms such as Microsoft Customer Insights, Google Analytics, social media platforms, email performance tools, CRM systems, call center data, and other marketing analytics sources. Work Experience: A minimum of 5 years of experience in a strategic, data-driven marketing role, with a demonstrated ability to translate analytics into measurable business impact.

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