Digital Marketing Analyst

Major/Minor (one Of) • BUSINESS - Preferred • MARKETING - Preferred • MATHEMATICS - Preferred No PCS Authorized/No LSP Authorized Technical (Preferred/Required Skills/Systems) • Google Analytics 4 (GA4) - Highly Preferred • Google Ads - Highly Preferred • DEMOGRAPHICS/TRENDS/MARKETING - Preferred • HTML AND CSS - Preferred • IBM CORE METRICS DIGITAL OPTIMIZATION SUITE - Preferred • MICROSOFT BING OR GOOGLE ADWORDS - Preferred • XML - Preferred Performs disciplined analysis of the organization's digital marketing presence and provides recommendations to management for action on issues and opportunities identified through such analysis. Provides analytical support for testing of digital marketing and optimization efforts.