Digital Marketing Analyst

Digital Marketing Analyst Responsibilities • Organizes, prioritizes, and works with peers across marketing, sales, and IT to execute campaigns across paid search, social, display, and other channels. • Conducts ongoing research on digital trends to help inform digital strategies and maintain expertise as paid media SME. • Ensures accurate data collection for all key initiatives and helps develop technical specifications for collection of digital data where applicable. • Collaborates with partners to conceive and test new digital advertising channels, tactics, formats, and messaging to meet campaign objectives. • Creates and refines reports that measure KPI's and provide key insights and recommendations for campaign optimization