Digital Marketing Analyst

A company is looking for a Digital Marketing Analyst (Contract - Paid Media Focus).Key ResponsibilitiesMonitor and analyze performance across paid media channels to measure ROI, lead quality, and conversion ratesOwn the setup and maintenance of marketing analytics infrastructure for proper tracking and attributionTrack paid media spend and performance, providing insights on efficiency and identifying opportunities to improve ROIRequired Qualifications2-4 years of experience in digital marketing, marketing analytics, or performance marketing, preferably in B2B SaaSStrong skills in data analysis and performance tracking using tools like Google Analytics and HubSpotFamiliarity with paid media platforms such as Google Ads and LinkedIn Campaign ManagerAbility to identify trends and anomalies and suggest improvements based on dataCuriosity and a growth-focused mindset for continuous performance improvement