Digital Marketing Analyst - Local Search

developing and executing Integrated Search (Local & Organic) strategies across all Darden Brands in partnership with Digital Brand Managers, Digital Properties, Brand Marketing, Information Technology as well as with external partners (Google, GBP, Yelp, Open Table and Directories). Roles And Responsibilities • Develops and supports integrated Local and Organic search engine marketing, helping lead integration of SEO, Local Search and Directories into achieving brand marketing objectives. • Helps manage restaurant data across variety of external platforms and publishers to ensure accurate information is being presented to our guests within the Local Search / Directory space with focus on Google Business Profiles (GBP), Google Maps, Bing Places, Apple Business Connect, Apple Maps, and Yelp. Required Technical Skills • 1-2 years of experience in earned and organic digital marketing strategies with a specialized focus in Local Search Visibility and Organic Search. Preferred Skills And Experience • Familiarity with Content Stack, Akamai, HTML, CSS, JavaScript, Reasct.js, jQuery, ASP .NET, XML, DNS, as well as knowledge and experience with fundamental site architecture as it impacts and influences search engines and digital marketing • Knowledge of current consumer and industry behaviors, trends, attitudes, preferences, and needs preferred, specifically in Local Search • Experience in and/or heavy interest in restaurant • Ability to be agile, learn quickly and work well within a team environment