Digital Marketing Analyst

Responsibilities - Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness - Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention - Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning - Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies - Translating complex data into clear narratives and recommendations for senior executives and key stakeholders - Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making What we're looking for - Hold a Bachelor's or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy - Have deep global B2B SaaS or enterprise tech, marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies - Have proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes - Have robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives - Be skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems - Have excellent communication and storytelling abilities; ABM, PLG, and customer journey analysis knowledge is nice to have Salary Range or On Target Earnings: Minimum: $126 500,00 Maximum: $276 700,00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. We also have a location based compensation structure; there may be a different range for candidates in this and other locations At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. We look forward to receiving your application! We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.