Digital Marketing Analyst

20North is headquartered in Atlanta, GA in the heart of Buckhead. We service customers in the private equity, eCommerce, franchise, and healthcare space. For this role, you will have one of two specialities, Search Engine Optimization or Paid Media.TheSearch Engine Optimization Analystis responsible for improving web and Google performance for clients through optimizing existing content, creating SEO-focused content, and developing new digital marketing strategies.ThePaid Media Analystis responsible for campaign setup, optimization, scalability of existing channels, discovery and implementation of new channels, and reporting on Google, Meta, LinkedIn, Amazon, and other platforms.Responsibilities & Duties SEOExecute various elements of a client’s digital marketing strategyProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesPerform extensive keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesAssist in the creation of new SEO-focused content to increase incoming traffic from Google and other search enginesResearch trending topics within a variety of industries to develop relevant contentMonitor and evaluate search results and search performance across the major search channelsPerform monthly planning and reporting in coordination with digital marketing and client goalsBuild strong and positive relationships with clients and other levels of the 20North organization (Advertising, Web Development, Sales, Email Marketing)Stay updated with SEO, search engine, social media, and internet marketing industry trends and developmentsPaid MediaMaintain an efficient, scalable paid media strategy for clientsCommunicate clearly with clients to provide updates regularly on the status of campaigns, performance, goals, and optimizationsBuild strong relationships and rapport with clientsInteract comfortably at all levels of the organizationHone knowledge of industry best practices, client verticals, and new technologiesMonitor and administer web analytics dashboards, key reporting tools, and highlight areas of importance in accordance client goalsMonitor and evaluate campaign results and performance across relevant advertising channelsCommunicate to team and management on project development, timelines, and resultsWork closely with other team members to meet client goalsSEOBachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, Business Development)3.5 GPA or higherAbility to work in officeProficiency in MS Excel, PowerPoint, and WordA passion for SEO and digital marketingExcellent written and oral communication skillsStrong interpersonal skills and the ability to work well with othersExceptional organizational skills and ability to work on multiple projects at oncePaid MediaPassion for PPC and digital marketing overallUnderstanding of PPC best practices, KPIs and platformsEager to learn, curious to answer the “why,” and stay on top of industry trendsOutstanding ability to think creatively and propose novel ideas for campaignsStrong attention to detail and the intricacies of each clientHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management, and time management skills in a deadline driven atmosphereHighly organized and resourceful problem solverThrives in a collaborative environmentExcellent written and verbal communication skillsAbility to quickly adjust to changing priorities and conditionsRequired Professional Qualifications SEOGoogle Analytics CertifiedExperience working with Google Analytics, Google Search Console, and Google Tag ManagerA basic understanding of HTMLKnowledge of current and developing SEO trends and best practicesPaid MediaProficiency in MS Excel, PowerPoint, and WordGoogle Ad CertifiedGoogle Analytics CertifiedCompetitive salary plus performance incentivesCompany health and dental insurance401K MatchingFree gym and parking at the officePaid vacation and sick daysCompany Provided MacBookOpportunity to advance your careerNote This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.