Digital Marketing Analyst

Paid Digital Media Strategic Execution • Support Digital Marketing Managers through strategy implementation, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic display, paid social, affiliate, influencer, and online video ads to meet business KPIs • Facilitate the build, launch, and campaign delivery across all applicable channels including paid search, programmatic mobile & display, paid social media, native and online video ads • Partner and collaborate with internal business teams (marketing, analytics, creative) as well as our digital marketing agency to deploy and evolve program based on changing business needs/objectives • Execute and facilitate execution of campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. Paid Digital Media Strategic Optimization • Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution • Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure • Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs • Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance Paid Digital Media Performance Reporting • Continuously monitor digital campaign performance results in conjunction with our digital marketing agency to determine what is working and what can be improved • Work closely with the analytics team, Manager and our digital marketing agency to identify key drivers of engagement and conversion and ensure KPIs are embedded within campaign strategy • Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs • Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success • Experience working in or with cross-functional teams including analytics, creative, brand, SEO/AEO, and social required. Where Memories Start with You