Digital Marketing Analyst

The Digital Marketing Analyst is responsible for conducting internal analysis of the client’s owned (website, social media) and paid (search, display, native) media to support annual growth and engagement goals. In addition to analyzing and building reports utilizing available dashboards, the Digital Marketing Analyst will work with SEO platforms and vendors to track performance of priority landing pages and recommended updates to content and page structure to improve searchability. Search Engine OptimizationConduct technical SEO audits and work with the web team to implement necessary on-page and off-page SEO optimizations, including meta tags, headings, alt text, and internal linkingWork with content owners and the web team to continually optimize on-page website content to improve search engine ranking and monitor placement over time for valuable search phrases and keywords.Perform comprehensive keyword research and identify high-value keywords relevant to our industry and target audiences to guide content and optimization strategiesMonitor and analyze website performance, keyword rankings, organic traffic, and other key SEO metrics using various tools such as Google Search Console, GA4, Looker Studio, Schema, BrightEdgeIdentify technical SEO opportunities and propose new ideas on how to stay up-to-date with the latest trends and best practices in search engine optimizationMaintain professional growth and development through seminars, workshops, and professional affiliations.Reporting & AnalysisAnalyze best practices in the digital space and provide recommendations to the client’s marketing and content teams, advising on opportunities to develop engaging and/or highly searchable content that will yield high impressions and user sessions to expand the client’s reach and cause.Work with cross-functional teams to recommend and implement optimized marketing tactics, including: social media posting strategies, keywords and phrases, technical search engine ranking factorsDevelop monthly, quarterly, and ad hoc reports for Tier 1 Service Lines and other priority owned and paid campaignsInterpret data to formulate reports and develop customer and market story which drives the organization to more comprehensive patient-based solutionsUnderstand and frame results with an appreciation of the limitations and potential biases of the analysis.Utilize tools that track analytics, including, but not limited to: Google Analytics, Facebook Insights, Twitter Insights, LinkedIn Insights, Sprout Social, Press Ganey, BrightEdge, Google Search Console, Schema and Power BI.Apply and manage a list of appropriate UTM codes for tracking of digital and social assets.Monitor performance against agreed-upon KPIs Bachelor's Degree (emphasis in marketing, data science, marketing analytics, or related field preferred).3-5 years of experience in analytics, paid media, SEO, marketing, or related field.Experience with Microsoft Excel, Search Console, and Google Analytics.Experience creating reports within Google Analytics and social media management platforms.Experience in communicating and working with cross-functional teammates who may be either data-driven or more qualitative.Understanding of search engine optimization best practices.Solid understanding of the sales and marketing aspects to drive lead generation throughout the patient consideration process.Experience interpreting data and creating action plans based on those interpretations. Pride-Health is a Fair Chance employer.