Digital Marketing Analyst

They thrive in a fast-paced environment and enjoy translating complex information into meaningful business recommendations.ResponsibilitiesMarketing Performance & AnalysisMonitor marketing performance across channels through full-funnel KPIs, trend and seasonality analyses, and ad hoc reporting against marketing investments, resource allocation, and channel projections.Analyze and communicate key performance metrics including traffic, ROI, LTV, conversion rate, spend efficiency, and overall marketing performance.Identify trends, opportunities, and risks across marketing channels and provide actionable recommendations.Cross-Functional CollaborationCollaborate with cross-functional teams including Channel Management, Product Development, Finance, Content, and Marketing to support the development and implementation of data-driven initiatives.Ensure alignment between reporting, business objectives, and marketing strategies.Communicate insights, recommendations, and performance updates to stakeholders across the organization.Reporting & Business IntelligenceUtilize existing data infrastructure to build, maintain, and enhance reports and dashboards that support marketing initiatives and business goals.Support reporting needs across departments and provide ad hoc analyses as required.Ensure data accuracy and consistency across reporting platforms.Process Improvement & DocumentationCreate and maintain Standard Operating Procedures (SOPs) between the Analytics team and dependent departments.Identify opportunities to improve reporting processes, workflows, and operational efficiency.Demonstrate knowledge of and support company vision, values, standards, policies, procedures, operating instructions, and confidentiality standards.RequirementsBachelor's degree in Marketing, Business, Mathematics, Data Science, Computer Science, or a related field.2+ years of experience in a marketing or marketing-related role.2+ years of experience in an analyst or analytics-related role.Strong understanding of marketing and ecommerce performance metrics.Experience with platforms such as GA4, Meta, Shopify, or similar marketing technologies.Proficiency with reporting and business intelligence tools such as Power BI, Looker, Tableau, or similar platforms.Strong analytical and problem-solving skills with a quantitative mindset.Excellent communication and organizational skills.Ability to organize and prioritize workload based on business needs.Ability to adapt quickly and manage changing priorities.Preferred QualificationsExperience within an ecommerce environment.Knowledge of or experience with ecommerce marketplaces.Experience supporting digital marketing, paid media, or customer acquisition initiatives.Core CompetenciesDetail-oriented and highly organized.Strong analytical and critical thinking skills.Self-motivated and proactive.Collaborative and team-oriented.Adaptable and solution-focused.Professional and confident communicator.Benefits401(k) with company matchDental InsuranceEmployee Assistance ProgramFlexible ScheduleFlexible Spending AccountHealth InsuranceLife InsuranceVision InsurancePaid Time OffWork LocationDaniel Island, SC#J-18808-Ljbffr About the Company: Maxwood Furniture We focus on manufacturing quality, solid hardwood children’s bedroom furniture from beds, bunks & lofts to trundles, storage and accessories. We manufacture all of our products in our dedicated factory in Vietnam. Maxwood supplies large retailers including Rooms to Go, Toys R Us, large regional independents such as Jordan’s Furniture, Cardi’s Furniture, Bernie & Phyl’s and many small independent furniture retailers.