Digital Marketing Analyst

This role is responsible for assisting with the implementation and maintenance of Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring accurate digital data collection and helping transform data into meaningful business insights. The following statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as a detailed description of all work requirements of the position. Power Home Remodeling may change the specific job duties with or without prior notice based on the needs of the organization. Support the implementation, maintenance, and optimization of Google Analytics 4 (GA4) and Google Tag Manager (GTM).Assist with the implementation, testing, and validation of event tracking across websites, landing pages, and digital marketing campaigns.Monitor digital analytics data quality, troubleshoot tracking issues, and ensure the accuracy and integrity of reporting.Develop and maintain dashboards and reports that track key performance indicators (KPIs) across multiple data sources. Analyze website, campaign, and customer behavior data to identify optimization opportunities and improve marketing performance.Translate complex data into clear, compelling insights that enable stakeholders to make informed business decisions.Support campaign measurement, attribution modeling, conversion analysis, and customer journey reporting across digital marketing channels.Document analytics requirements, tagging specifications, implementation processes, and best practices to ensure consistency and scalability.