Digital Marketing Analyst

Look no further than Yale New Haven Health System! If you have a passion for leveraging technology and data to drive business growth, we want to hear from you!\n\nDevelop and implement digital marketing strategies to increase brand awareness and drive online traffic for Yale New Haven Health System.\n\nConduct in-depth analysis of website and social media metrics to identify trends and opportunities for optimization.\n\nUse various digital marketing tools and platforms to track and measure the success of campaigns and initiatives.\n\nCollaborate with cross-functional teams to create and execute targeted digital marketing campaigns that align with business goals.\n\nMonitor and report on the performance of digital marketing efforts, providing insights and recommendations for improvement.\n\nStay up-to-date on industry trends and best practices in digital marketing and analytics, and make recommendations for implementation.\n\nUtilize data to identify target audiences and develop customer personas to inform marketing strategies.\n\nSupport the development of digital marketing budgets and provide insights on return on investment.\n\nWork closely with the marketing team to ensure brand consistency and alignment across all digital channels.\n\nGenerate and present data-driven reports to stakeholders, including senior leadership, to inform decision making.\n\nMaintain and analyze website traffic and conversion data to identify areas for improvement and drive conversion rates.\n\nContinuously monitor and optimize digital marketing initiatives to ensure maximum ROI and effectiveness.\n\nCollaborate with external agencies and vendors to execute digital marketing campaigns and projects.\n\nActively contribute to the development and implementation of new digital initiatives and projects.\n\nAct as a subject matter expert on digital marketing and analytics, providing guidance and support to other team members as needed. Yale New Haven Health System is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.