Course: Digital Marketing and Advertising In this fast-paced and constantly evolving environment, students develop objectives and create ethical communications campaigns that integrate knowledge of cross-channel and multi-channel consumer behavior with website and landing page strategies and tactics, search engine optimization and search advertising, social media marketing, and mobility marketing. What You Will Do: • Facilitate classroom lecture and discussions • Engage students in learning course objectives and topics • Assess student performance and mentor success in the classroom • Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University. What You Will Bring: • Preferred: PhD/DBA Marketing or Doctorate in a related business discipline. • Minimum: Masters in Business Administration (MBA) AND a minimum of 5 years digital marketing experience.
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