Digital Marketing and Content Specialist

Overview

The Digital Marketing & Content Specialist manages day-to-day digital marketing execution across paid media, email, social content, and copywriting. This hybrid role combines analytical thinking with hands-on creative production, translating brand strategy into effective, platform-specific content that drives engagement, conversion, and customer growth.

Working closely with the marketing and design teams and external creative partners, this role will help maintain a consistent brand experience across digital and physical touchpoints while keeping campaigns, content, and digital initiatives moving forward. Key projects will include supporting the launch and ongoing promotion of Kuumba Made’s new retail space.

Distinguishing Characteristics

This is a single-level job classification within the marketing job series.

Essential Functions

Digital Marketing & Paid Media

Plan, launch, monitor, and optimize paid campaigns across Meta, Google Ads, and TikTok Ads.Manage campaign budgets and performance, making data-informed recommendations to improve efficiency and results.Track and report on key performance metrics, including ROAS, CAC, conversion rates, engagement, and revenue, as appropriate to each channel.Identify opportunities to improve targeting, creative performance, landing pages, and campaign effectiveness.Stay current on digital advertising trends, platform changes, and emerging opportunities.Email Marketing & Customer EngagementManage day-to-day email marketing, including campaign planning, scheduling, segmentation, automated flows, and performance reporting.Develop email content and creative that supports product launches, promotions, seasonal campaigns, customer retention, and brand storytelling.Monitor email performance and make recommendations to improve engagement, conversion, and customer retention.Maintain an organized email calendar aligned with broader marketing and promotional priorities.Content & Copywriting

Write clear, engaging, on-brand copy for social media, email, websites, product pages, paid advertising, retail/POS materials, and other marketing channels.Adapt messaging for different audiences, platforms, and stages of the customer journey.Maintain consistency in Kuumba Made’s brand voice across digital and physical customer communications and experiences.Develop digital content and promotional copy supporting the launch and ongoing marketing of the new retail space.Support wholesale and B2B copywriting needs as requested.Social Media Content & Production

Create static and templated graphics for social posts, stories, digital campaigns, and other marketing needs using approved brand assets.Adapt existing photo, video, and design assets into platform-specific formats and dimensions.Work with high-quality photo and video assets provided by external creative partners to create timely, engaging social content.Build and maintain a rolling content calendar aligned with campaign priorities and incoming agency assets.Coordinate content scheduling and publishing across relevant social platforms.Manage influencer and creator partnerships, from outreach and product seeding through content coordination, tracking, and repurposing across social and digital channels.Design Support & Collaboration

Handle quick-turn design needs, including email layouts, digital ads, social graphics, promotional materials, and basic web updates.Collaborate with internal graphic designers on larger creative initiatives and higher-level brand assets.Work with external creative and production partners to organize incoming assets and ensure deliverables are properly formatted and ready for use.Maintain organized digital assets and marketing files in accordance with established file-management and brand standards.Help identify opportunities to streamline creative and digital workflows.Minimum Qualifications

Associates degree.Three (3) years of experience in digital marketing, content marketing, paid media, email marketing, or a related field. Experience in natural products, beauty, wellness, lifestyle, or retail is a plus.Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Google Analytics.Experience managing influencer and creator partnerships and repurposing creator content across digital channels.Experience managing email marketing platforms such as Klaviyo or equivalent, including campaigns, segmentation, automated flows, and reporting.OR an equivalent combination of education, certification, and experience that results in the successful performance of the job. Additional education may substitute for required experience on one-for-one year basis or vice versa.Knowledge, Skills, and Abilities

Strong copywriting skills with demonstrated ability to develop effective messaging across social media, web, email, advertising, and other marketing channels.Proficiency with Adobe Creative Suite, particularly Photoshop and Illustrator. Experience with InDesign is a plus.Experience using AI-assisted creative and productivity tools such as Kive, Midjourney, Gemini, or comparable platforms.Experience creating and adapting digital graphics for social media, email, advertising, and web.Familiarity with content management systems, digital asset management, and collaborative file-sharing platforms such as SharePoint. Knowledge of process improvement systems and approaches.Work Environment

Work performed generally in the office environment, with occasional visiting production areas and may require standing for extended periods, walking through production areas, lifting materials up to 25 lbs., and wearing appropriate personal protective equipment (PPE) as necessary.

Work Location: In person

Full-Time, Mon-Fri 8a-5p

Benefits: 401(k), 401(k) matching, Health insurance, Dental insurance, Vision insurance, Employee discount program, Paid time off, Parental leave, Paid Holidays

Pay: $54,000.00 - $65,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceEmployee discountHealth insurancePaid time offParental leaveRetirement planVision insuranceEducation:

Associate (Required)Experience:

Digital marketing: 3 years (Required)Ability to Commute:

Tucson, AZ 85745 (Required)Work Location: In person