Digital Marketing and Events Manager at Liquor Stores USA Anchorage, AK

Digital Marketing and Events Manager job at Liquor Stores USA. The position creates original print, graphic design, and audio/video content, manages social media posts, promotes and manages in-person events, and responds to followers and customer inquiries. Develop, implement, and manage Brown Jug’s marketing strategies, to include but not limited to: Digital / social media Broadcast (radio, television) Print (flyers, mailers, in-store signage) Direct to consumer (text message / email) Promotional apparel / drinkware / items Event planning / promotional booth appearances Produce platform-specific content (audio/image/video/graphic design/print) for digital and broadcast advertising Collaborate with LSUN Category Management team to highlight key sales and promotions Manage and oversee social media content: Define most important social media KPIs Measure the success of every social media campaign Stay up to date with the latest social media best practices and technologies Use social media marketing tools such as Buffer Write copy, and draft design to ensure content is informative and appealing Collaborate with Marketing, Sales, and Product Development platforms Monitor SEO and user engagement and suggest content optimization Manage all customer-facing digital communications, including but not limited to social media, e-mail, and phone Develop new and innovating ways to advertise new incentives and specials Oversee Brown Jug website UX (user experience) upload and maintain any new web content such as promotions and advertising Collaborate with NA Category Manager to create, develop, and produce Brown Jug branded merchandise (apparel, drinkware, koozies, etc.) Pay Transparency and Company Benefits The pay range information provided is a general guideline. The pay rate offered will be determined based on the candidate’s experience and qualifications, as well as geographic locations, market data, and other business considerations, as permitted by law.