Digital Marketing and Product Specialist

Why Oakworks?

Oakworks is a family owned and operated company for over 40 years that produces world class medical and spa equipment. Oakworks brings high quality, innovative products to the health and wellness market. As a leading manufacturer of medical, spa, and massage tables, we’re proud to support customer and employee wellness. You will be helping to build a wide array of products with a great team of people.

Oakworks not only focuses on the quality of our products, but also cares about our employees. Oakworks is proudly promoting health awareness through different activities within the company. We strive to be an employee centered workplace and hold multiple company events to show our appreciation.

Benefits include:

Medical
Dental
401k Match
Company paid vision
Company paid Short Term Disability and Long Term Disability
Company paid life insurance
Company paid Spouse and dependent life insurance
Paid Time Off (PTO)
The Digital Marketing & Product Specialist leverages creative and analytical skills to develop content and support initiatives across product pages, digital platforms, trade shows, and product launches. This role collaborates closely with product management, product development, and sales teams, while also supporting distributor and representative marketing efforts through digital tools, campaigns, and materials.

Digital Marketing

Design and develop brand assets, including graphic elements, website content, and promotional materials that align with brand standards
Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, email, social media, and display advertising)
Assist in the production of product videos, photography, and 3D renderings
Create and deploy digital assets such as product page content, specification sheets, email campaigns, and informational copy
Manage and grow the company’s social media presence across its brand portfolio
Maintain and evolve brand standards and guidelines to ensure consistency
Analyze campaign and website performance using tools such as Google Analytics and provide actionable insights
Write, proofread, and edit both creative and technical content across various platforms
Product Management Support

Collaborate with product teams to define product positioning, messaging, and go-to-market strategies
Conduct market research, competitor analysis, and customer segmentation to inform business decisions
Support product launches, updates, and lifecycle management initiatives
Gather and analyze customer feedback to identify opportunities for product improvements or design enhancements
Ensure brand consistency and compliance with industry regulations and internal standards

Cross-Functional Collaboration

Partner with sales, product management, and design teams to ensure cohesive execution of initiatives
Support integrated branding and communication strategies across all digital touchpoints
Coordinate campaign timelines, trade show activities, and product information release schedules

Bachelor’s degree in Marketing, Communications, Industrial Design, or related field
2–5 years of experience in marketing, product management, user experience, or a related role
Strong understanding of digital marketing channels and tools
Excellent written and verbal communication skills
Analytical mindset with experience using data to drive decisions
Ability to manage multiple projects and deadlines
Physical Requirements and Work Environment

Ability to sit for extended periods on a daily basis
Ability to lift, reach, bend, and stretch within a typical office and manufacturing environment
Ability to use a computer and phone for extended periods of time
Ability to lift up to 40 lbs. on an occasional basis
Mobility to move and communicate effectively throughout all areas of the facility
Ability to walk through a manufacturing environment with exposure to wood dust, lacquer, metal dust, and related materials
Ability to work in environments with seasonal temperature variations, including hot and cold conditions

Physical Requirements:

Ability to sit/walk/stand for extended periods of time on a daily basisAbility to lift/reach/bend/stretch in manufacturing environmentAbility to use a computer for extended periods of time on a daily basisAbility to lift up to 50 lbs. on a regular basis

Equal Opportunity Employer and M/F/Vets/Disability