Digital Marketing and Project Management Specialist

Digital Marketing and Project Management Specialist Full Circle is an integrated marketing, branding, and digital agency based in Grand Rapids, Michigan. In this role, you’ll work directly on paid media campaigns, social media content, webinar production, and email marketing on behalf of our diverse portfolio of clients. • Write and assemble ad copy and creative assets in collaboration with the creative team • Compile performance data and contribute to client-facing reporting and analysis Social Media Post Creation & Publishing • Develop and execute social media content calendars across platforms (Facebook, Instagram, LinkedIn, and others as needed) • Write compelling captions and coordinate with designers on visual assets that align with client brand standards • Schedule and publish posts using social media management tools • Monitor engagement, respond to community activity as directed, and surface insights to the account team • Stay current on platform updates, algorithm changes, and content best practices Webinar Event Creation & Management • Set up and manage webinar events end-to-end using platforms such as Zoom Webinars, GoToWebinar, or similar tools • Coordinate registration pages, confirmation and reminder emails, and post-event follow-up sequences • Collaborate with clients and internal teams on event promotion • Provide day-of technical support and ensure smooth event execution • Pull post-event data and attendance reports for client recap deliverables Email Marketing • Build and deploy email campaigns and automated workflows in platforms such as HubSpot, Mailchimp, Constant Contact, or others • Write and edit email copy aligned with client brand voice and campaign goals • Manage list segmentation, suppression lists, and audience hygiene • A/B test subject lines, content, and send times to continuously improve open and click rates • Track and report on email performance metrics including deliverability, opens, clicks, and conversions Additional Responsibilities • Maintain accurate project tracking and communicate status updates to Project Managers and Account team members • Support the broader media and account team on digital strategy initiatives • Contribute to the agency’s own marketing and social media presence as needed Skills & Qualifications Required • 2–4+ years of hands-on experience in digital marketing, preferably in an agency environment • Proficiency with social media scheduling and management tools (e.g., Sprout Social, Hootsuite, Later, or similar) • Experience building and deploying email campaigns in a major ESP platform • Strong written communication skills with an instinct for brand voice and clear messaging • Highly organized with the ability to manage multiple projects and deadlines simultaneously Preferred • Google PPC and digital advertising platform experience • Webinar platform management experience (Zoom Webinars, GoToWebinar, etc.) We’ve built Full Circle around the belief that great work comes from great relationships—with our clients and with each other. If you’re a passionate professional looking to join a team of like-minded marketing professionals and create caffeine-fueled marketing mayhem, then we may have a spot for you.