Digital Marketing and Social Media Specialist

Digital Marketing and Social Media Specialist Location Syracuse, NY (Westside area) : • This position is 100% in office and reports to our facility, on-site , in Syracuse, NY As a Digital Marketing and Social Media Specialist at Rapid Response Monitoring, you will work in our state-of-the-art facility and collaborate with our Marketing Team. This creative role will put your skills to use in driving our digital and creative marketing growth through content development across digital channels such as social media, email, blogs and web marketing. Success in this role hinges on proficiency in creative software, such as Adobe Creative Cloud, experience in digital media design and creating social media graphics and copy for B2B companies. • Design digital graphics and copy for corporate websites and B2B companies • Design content for corporate presentations and sales collateral • Support employer growth strategies by assisting the recruiting teams through development of creative content that supports established social media strategies • Collaborate with our creative Marketing Team to develop strategies that meet company goals • Assist with live social media coverage during events • Build out, design, edit (images, video and text) and execute e-mail marketing campaigns and communicate in a clear, credible and concise manner • Author, edit, and layout (including copy, imagery, links, etc) blog posts utilizing SEO keywords and modern blog formatting • Maximize traffic by utilizing SEO keywords within each company page or social media platform • Monitor responses to posts via website, social media, or other platforms, as assigned, to better understand the audience and respond to users in a “Social” way while cultivating B2B leads and sales • Manage, track and report on success of social media campaigns, as assigned, (organic and paid) to update internal staff on digital marketing usage statistics and metrics • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, industry trends and best practices, and then acting on the information • Work with internal departments to research and develop key issue communications • Assist our creative Marketing Department with other projects as needed