Digital Marketing and Social Media Specialist

Benefits: • 401(k) • 401(k) matching • Company parties • Dental insurance • Employee discounts • Free food & snacks • Health insurance • Paid time off • Parental leave • Vision insurance For over 20 years Flour’s goal has been to make everyone’s day sweeter through amazing food and warm welcoming service. The Flour team is committed to making sure you leave happier than when you walked in. This person… • …is eager to learn, open to feedback, and committed to continuous improvement • …is creative and has a proven track record with successful instagram and tik tok campaigns; portfolio preferred • …is analytical, able to compile and synthesize campaign analytics • …values operating as part of a team • …has extraordinary attention to detail • …is able to organize multiple projects in a fast-paced environment and turn projects around quickly to meet tight deadlines • …is looking for a foot in the door to learn hospitality marketing from ground up • …has experience with digital analytics tools • …has strong writing, editing, and communication skills • …has experience with Adobe Creative Cloud • …has a bachelor’s degree, preferably in communication, marketing or graphic design; or equivalent experience • …has 18-24 months of relevant experience Essential Duties + Responsibilities: • Launch Flour on Tik Tok • Create, edit, curate and schedule all photography + video content for Flour social media in line with strategic marketing goals • Manage a social media calendar for all Flour social media • Manage targeted paid ads via Meta and Google • Monitor social media channels for industry trends and best practices • Assist in the development and management of influencer marketing strategies • Present and analyze key metrics on post performance and suggest strategy modifications as necessary • Assist in the maintenance of Flour’s website including basic updates and our holiday pre-order program • Monitor website functionality, traffic, and performance • Monitor and respond to reviews, comments, and messages across social media and online reputation platforms to foster positive relationships and nurture our online community • Other duties may be assigned